Clik here to view.
Making a hyperlocal part one: Why?
This the first in a series of blog posts where I shall document the hyperlocal initiative www.richmond.n0tice.com as a step-by-step process that is intended to be helpful to anyone setting about a...
View ArticleMaking a hyperlocal part two: Which platform?
Having already made some decisions on the type of local site you’re setting up, the first major decision to take is which platform to use. The right platform for you will depend on the activity you...
View ArticleClik here to view.
Making a hyperlocal part three – contacts
Contacts – in the end, they’re all there is. If Mae West had been a journalist, rather than saying ‘keeping a diary will keep you in the end’, I like to think she might have instead spoken about...
View ArticleMaking of a hyperlocal part four: Competitors
This is a tricky area and I don’t claim to have all the answers but I have seen a variety of different approaches on dealing with ‘competing’ local services. Even the idea of ‘competition’ in the...
View ArticleClik here to view.
Making of a hyperlocal part five: Community involvement
Pic: Nial Kennedy on Flickr Involving the local community in your publishing is not just something that’s nice to have, it’s essential if your site is to survive and will will help keep your content...
View ArticleClik here to view.
Making of a hyperlocal part six: Measuring your audience – analytics
How to measure, or even IF to measure, what happens on a local website or blog is a much discussed topic among my colleagues at Talk About Local. Is there any point in analysing the audience behaviours...
View Article
